Digital Marketing 

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

71%


PLAN TO SPEND MORE ON DIGITAL MARKETING ACTIVITIES IN 2021


What are your Digital Marketing goals?

  • Improve customer services
  • Increase brand awareness
  • Drive website traffic
  • Gather quality leads
  • Source job candidates

Facebook and Instagram Marketing Strategy

What you need to start creating Facebook Adverts?


1. Choose your objective


To choose the right advertising objective, answer the question “What's the most important outcome I want from this advert?" It could be sales on your website, downloads of your app or increased brand awareness.




2. Select your audience


Using what you know about the people you want to reach – such as age, location or many other things– choose the demographics and behaviours that represent your audience.



3. Set your budgets


Enter your daily or lifetime budget and the time period during which you want your adverts to run.



4. Pick a format


  • Photo
  • Carousel
  • Video
  • Slideshow
  • Canvas



    5. Manage your advert


    Once your advert is running, you can track performance and edit your campaign in Facebook Adverts Manager, Power Editor or Business Manager.
     

    Google Ads

    Grow up your business with Google Ads

    Get in front of customers when they use Google Search and Maps to look for businesses like yours. Only pay for results, such as website clicks or phone calls to your business.

    Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

    Google Ads can work for almost any advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime.


    Why Google Ads?

    Attract more customers

    Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

    Reach the right people at the right time

    Your business gets found by people on Google precisely when they're searching for the things that you offer.

    Advertise locally or globally

    Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.

    If you need Google

    Google Ad-Words lets you manage your campaign by yourself. You can also call for expert set up and support on 80004448702*, when you invest $5 a day or more.



    Email Marketing

    Online marketing strategies may also include email marketing. 
    Businesses use this tool to reach out to current customers by sending out newsletters and informational emails.

    You can also encourage new customers to sign up for your newsletter or mailing list to learn more information about the products or services that you provide.
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